ECODADS’ MISSION

Dad’s are in a unique position to affect change for the better, for our families, our communities, for "the economic integrity of the planet”, upon which all our futures depend.

We’re leveraging our collective impact to support climate action, innovation and a hope-filled future.

WHO ARE ECODADS?

A growing group of sustainability-minded dads, who don't support a lot of BS, refuse to spoon-swallow media sound-bytes, like to offer their kids a sense of context and discernment, while teaching them how to think on their feet, roll-up their sleeves and get things done. Active Group Council Members are from array of different industries (media, film, education, the arts, transportation, scrap metal, bar owners, technology, social media, farming, real estate, sports, ice cream, advertising, finance and more).

COLLECTIVE POWER

According to a EcoFocus 3BL Study, Eco-Aware Fathers represent $1.7 Trillion in
US Annual Purchasing Power (Source: 3BL MEDIA)

CONTEXT - ECO MEANS HOUSEHOLD:

ecodads takes the ECO part of its name from OIKOS — the ancient Greek equivalent of a household — the root of ecology and economy. When we "share how the world works", we share knowledge we have in hand from nature, from ancient peoples, and powerful trends such as cradle to cradle design, biomimicry, the natural step, green chemistry, and environmental profit and loss accounting.

Dads help to protect the home. It's in our DNA. As earth is our home, (with all of its wonderful habitats and resources), it is incumbent for Dads to learn and share the best practices of understanding, experiencing, using and sustaining our home to preserve OUR future generations. As the Transcontinental Railroad and Telegraph brought forth logistical transport and almost instant communication across large regions during the wake of industrialization that forever changed the world, it is time, as a culture and as parents, to shift from purely being the copious consumption-based Nuclear Families to becoming more mindful Wind and Solar Families.

Mindful in the sense that we share and start to embody the concept that Less is More and reducing and reusing should be consideration sets along with recycling. It is time to harness our power of brilliant human innovation, and to intelligently educate our children on the best ways to separate our biological waste streams from our technology waste streams and to learn how to not mix the two.

To accomplish such, will require real conversations starting with one's family. Statistics show that families who regularly gather round the dinner table for meals and homework have more successful children who go on to graduate college and becoming meaningful members of society. This kitchen table of decision making is the center for change to happen constructively and prevent the ever widening gap between the quasi-Entitlement screen-ager iGeneration and parents today.

A father's domain extends from the boardroom, to the office, to the outside of the home, to the garage, to the ball field, to the trails, to the community. It is in these environments that a mindful approach to responsible living can become redefined, prioritized and focused in a subtle suggestion vs authoritative top-down manner.

Perhaps the greatest way to accomplish this type of preservation is by subtly sharing Financial and Ecological Literacy with our children through programs and activities such as authoring the Digital Education Textbooks "The Education and the Environment Initiative" with the CAL Board of Education, CALRecycle, CALEPA and the US Dept of Energy and "The Story of Climate Change" with Earth Day Network. At least that's what we believe.

With respect,