About

WHAT IS ECODADS?

A Next-Generation Parenting Movement that is:

(1) Fixing Education
(2) Creating a New Economy, and
(3) Producing Environmental Stewards

WHO ARE THE ECODADS?

A growing group of sustainably-minded dads, who don't support a lot of BS, refuse to spoon-swallow media sound-bytes, like to offer their kids a sense of context and discernment, while teaching them how to think on their feet, roll-up their sleeves and get things done. Active Group Members are from array of different industries (media, film, education, the arts, transportation, scrap metal, bar owners, technology, social media, farming, real estate, sports, ice cream, advertising, finance and more).

We realized that a positive dad role model was no longer on TV with the disappearance of Bill Cosby and Tim Allen and that Homer Simpson, King of the Hill and 2 1/2 Men, were unacceptable substitutes.

So, we dedicate time and resource to supporting each others projects that directly help accomplish our Mission.

THE ECODADS MISSION:

To share with our children, family and friends how the world seems to actually work.

CO-FOUNDERS:

Michael Leifer
Rob Kramer
Craig Flax
Will Duggan

BOARD:

Michael Leifer, President
Franck Fiser, Secretary
Darren Embry, Treasurer

EXECUTIVE DIRECTOR:

Will Duggan

COLLECTIVE POWER

According to a EcoFocus 3BL Study, Eco-Aware Fathers represent $1.7 Trillion in
US Annual Purchasing Power: http://3blmedia.com/theCSRfeed/EcoFocus-Report-Identifies-Opportunities-Companies-Target-17-Trillion-Market-EcoAware

CONTEXT - ECO MEANS HOUSEHOLD:

ecodads takes the ECO part of its name from OIKOS — the ancient Greek equivalent of a household — the root of ecology and economy. When we "share how the world works", we share knowledge we have in hand from nature, from ancient peoples, and powerful trends such as cradle to cradle design, biomimicry, the natural step, green chemistry, and environmental profit and loss accounting.

Dads help to protect the home. It's in our DNA. As earth is our home, (with all of its wonderful habitats and resources), it is incumbent for Dads to learn and share the best practices of understanding, experiencing, using and sustaining our home to preserve OUR future generations. As the Transcontinental Railroad and Telegraph brought forth logistical transport and almost instant communication across large regions during the wake of industrialization that forever changed the world, it is time, as a culture and as parents, to shift from purely being the copious consumption-based Nuclear Families to becoming more mindful Wind and Solar Families.

Mindful in the sense that we share and start to embody the concept that Less is More and reducing and reusing should be consideration sets along with recycling. It is time to harness our power of brilliant human innovation, and to intelligently educate our children on the best ways to separate our biological waste streams from our technology waste streams and to learn how to not mix the two.

To accomplish such, will require real conversations starting with ones family. Statistics show that families who regularly gather round the dinner table for meals and homework have more successful children who go on to graduate college and becoming meaningful members of society. This kitchen table of decision making is the center for change to happen constructively and prevent the ever widening gap between the quasi-Entitlement screen-ager iGeneration and parents today.

A father's domain extends from the boardroom, to the office, to the outside of the home, to the garage, to the ball field, to the trails, to the community. It is in these environments that a mindful approach to responsible living can become redefined, prioritized and focused in a subtle suggestion vs authoritative top-down manner.

Perhaps the greatest way to accomplish this type of preservation is by subtly sharing Financial and Ecological Literacy with our children through programs and activities such as EEI. At least that's what we believe.

With respect,



The ecodads' Council









Programs

ECODADS' ECO-LITERACY APPS & CROWD-FUNDING CAMPAIGN

Please check out ecodads' Environmental Edutainment Apps Kickstarter (Crowd-Funding) Campaign (LINK) and SHARE WITH A FRIEND.

PRESS RELEASE: ecodads Launches Crowd-Funding Campaign to Support California's Landmark Eco-Literacy Curriculum with FREE Apps for Classrooms

ECODADS EXPERIENTIAL EDUCATIONAL GOALS

(1) To provide the iGeneration Youth with familiar, fun and engaging programs, tools and content for them to more deeply connect with nature in a more experiential, emotional and intellectual way.

(2) To give Youth an easily digestible framework and context for them to see and understand the relationships and cycles between humans, industry and our amazing world.

(3) To generate stewardship, problem solving and leadership qualities amongst Youth.


PARTNERS

The ecodads were recently made an Advocacy Network Partner of the California Environmental Protection Agency's (CA EPA) groundbreaking Education and the Environment Initiative Curriculum (EEI) for K-12th grade students. This Curriculum is the first of its kind, the creation of which was mandated by law in 2003, unanimously approved by the CA State Board of Education and done in partnership with National Geographic, whose vivid and beautiful images fill the 85 unit books, workbooks, posters, maps, flashcards and more.

EEI was co-created by teachers and pedagogical experts and over $10 million has been spent to get the curriculum to where it is today.

Last year, the EEI Pilot Program rolled out and over 2000 teachers have now taught it to 60,000 students. Of the teacher's surveyed, over 95% stated that they wanted to teach it again and 85% said that there students were "engaged and learning to a level of mastery.

EEI CURRICULUM CATALOG:





PROGRAMS THAT ECODADS' COUNCIL MEMBERS HAVE PRODUCED

(1) Designed and Ran the National Council for Science and the Environment "New Green Economy" Conference Sustainable Social Media Workshop and Best Practices.

(2) Designed and Co-Produced with Bioneers and The influenceXchange, the Bioneers Conference Sustainable Social Media Panels and Webcast in the Atrium of Autodesk.

(3) Designed and Lead the Sustainable Social Media Workshop at the Bioneers Conference.

(4) Helped to Activate and Share the Best Cleaning Elements, Procedures and Practices for N1H1 via the design, creation and distribution of an Outbreak Control Site for Parents and Educators and shared it with the larger Green Schools Initiative National Campaign.

(5) Designed and Ran the "Green My School" Workshop at the Education Research Group's "Future of Education and Technology" Conference.

(6) Assembled and Lead the "Social Media Education Best Practice" Panel at the Education Research Group's "Future of Education and Technology" Conference.

(7) Co-Designed and Ran a portion of the Panel / Workshop at the Green Festival on Social Media and Advocacy along with 350.org and the Rain Forest Action Network, produced by James Hanusa.

(8) Designed and Produced the Online Rally and Social Media Training Webinars for the Pachamama Four Years Go Campaign, which had over 600 NGOs and Partners.




Connect

ECODADS' FOUNDED: 2009

IRS OFFICIAL 501c3 DETERMINATION LETTER



Michael Leifer
President & Co-Founder
mleifer at ecodads dot org
ecodads.org
415.456.1285

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SITE HEADER COVER PHOTO PHOTOGRAPHER:
Abigail Alling, Biospherne Foundation
Chap with Turtle in Photo: Wallace J Nichols, PhD

CONTENT CONTRIBUTIONS:
Tyler Nilson, Michael Leifer, Dom Moreci and Eric Read
Web site development and photograph montage by Shana Liberman